During the past several years, consumer expectations have evolved dramatically. Shoppers now expect seamless interactions and an effortless flow between physical retail stores and digital platforms — also known as the “phygital space.”

By thoughtfully leveraging data to improve Customer Experience (CX), retailers can meet customers where they are, allowing them to engage on their own terms, thus enhancing brand loyalty and growing their bottom line. Designed for the retail community, this essential webinar explores:

• How managing and leveraging data can help upgrade CX and ensure company-wide collaboration
• Why EX and CX are intertwined, and how improved EX affects profitability
• How to approach the phygital space to ensure a seamless flow between digital and in-person shopping consumers have come to expect