Marketers will gain valuable insight about your website visitor’s behavior – their drivers and barriers to action. Marketers are then shown 4 essential techniques to step-change their visitors’ experience and spike their conversion rates. The book includes best practices and practical exercises.

-          Understand your visitor’s perspective on your site

-          Know if, when and how to use video to boost engagement & conversion

-          Use an including site self-diagnosis tool to flag your website’s burning issues.

Marketers uncover the psychological truths to behind why certain websites convert better. They are also equipped with 4 proven techniques to improve their own website.

A must read guide for conversion-minded marketers!