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According to The Conversation Index, Vol. 6, a study by Bazaarvoice, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. Also, 41% of consumers see a brand’s response to an online review as a sign that the brand really cares about its customers. This webinar takes an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and comfort products brand Sleep Revolution share how their participation with reviews gives them a direct conversation with consumers never before possible. This webinar explains:
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