Today, iQ feature is a widely recognized success with talented regular contributors, premium content partners, and a large amount of original articles per month. Luke Kintigh, Intel’s global content strategist and founding editor of iQ, tells the story of how Intel grew from a brand publisher to a global brand publishing network – and why content promotion was the key to success. 

In this eBook you will learn:

• How to build and leverage a network of writers for distribution
• The role of paid media to amplify and optimize content
• How to use content distribution insights to power content development while improving your supply chain

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