Regardless of the source of your leads, social media lends itself naturally as a way to discover more about them, such as their position in their company and their level of interest.  Qualifying leads using social media is friendlier – it's the digital form of networking groups. And it can be a much easier and more intuitive way to get to know your prospects.  Plus, the more you take advantage of social media, the less you will need to subject your prospects to lengthy forms in order to learn about their needs.

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