Avella Specialty Pharmacy's overall objective for their content marketing was to differentiate themselves within their niche market to both their healthcare providers and patients.

Through video, social media, blog posts, white papers and guides, Avella sought to establish their brand as a thought leader through content and distinguish their brand from other specialty pharmacies and increase website traffic to drive qualified leads.

Avella needed a solution that was informative, branded and created a consistent journey for visitors of their content.