Is AI a threat? An opportunity? Or just something we’re mesmerized by in movies? Market researchers have been eagerly awaiting the benefits of artificial intelligence (AI) for several decades, while also worrying about what its onset may mean for their careers. 

Download “How AI Will Reinvent the Market Research Industry” and you’ll get answers to how AI could set off a renaissance of research innovation. From how AI will enhance data quality and other ways it will be a boon to researchers, to the tasks it won’t be as useful for, you’ll get a handle on how the industry is preparing—and how you can too.