Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Studies show that 91% of consumers are willing to buy from brands that offer relevant recommendations. And companies that provide an emotional connection with customers outperform their competitors by 85%.

So what's the secret to achieving personalization nirvana?

Check out this guide to learn about:

• Reactive personalization with user and event data
• Proactive personalization with data feeds
• Individualization with metadata