If you’re with a B2B sales organization that targets enterprise-level companies, you’ve probably been noticing a problem: it’s getting harder and harder to get key decision-makers to return emails or phone calls.

This may be because you’re using a lead-based marketing strategy when you should be using account-based marketing.

This laser-focused marketing approach helps your sales team work closely with your marketing team to target, research, nurture, and close key highopportunity clients.

More and more organizations are adopting account-based marketing methods as digital technology makes it easier than ever to create campaigns customized to the specific needs of your target accounts.