What are Google reviews and why do they still matter?

Google reviews are user-generated comments that current or past customers can post about businesses on Google. They include a rating out of five stars that is calculated into a business’s average star rating.

Today, Google reviews impact the customer journey more than ever. Reviews influence 88% of consumers in discovering a local business. And Google currently hosts the most visible reviews on the internet. According to a recent interview with Neil Patel, collecting as many reviews as possible should be your main focus when it comes to getting found and chosen.