Getting Closer to the Customer: A Challenge for the C-Suite

Based on interviews with 800 senior executives, including 244 CEOs from around the world, the study found that:

The new communication reality has left companies in a state of flux–even confusion.
Most companies have placed more importance on social media than on other channels, hindering a holistic response.
Making a single individual responsible for managing communication channels reduces internal confusion and leads to a more coherent approach.

Download the report to learn more. Also get access to an infographic which presents a high level view of the findings.

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