If you are a member of a sales or marketing team, you know the buying environment has changed. It is tougher than ever to cut through the clutter and differentiate with prospects.

This guide offers perspective on the key principles on shifting from sales enablement to sales execution combined with a fresh approach that challenges the way organizations have traditionally equipped their sales organization. You'll learn:

• It's time for value-added conversations, not more collateral
• Expertise beats product knowledge every time
• You can't rely on a methodology alone to move the needle