Despite the common perception that mobile messaging is just another form of “interrupt marketing,” this latest global survey points out surprising data. In fact, it shows that consumers are not only open to mobile messaging, a majority find SMS and push messaging the most persuasive of all mobile marketing approaches. For example, as high as 68% of consumers receiving SMS or push messages find them valuable. More than three-quarters would provide their location information to receive notifications in certain circumstances.

For these and other surprising good news findings, download the survey results to learn what consumers expect in exchange for giving up their critical information and what marketers need to do to stay engaged with customers that have gone mobile.