As you know, social media has changed how companies market, advertise, and communicate. Instead of relying solely on traditional campaigns, they’re creating empowered advocates composed of employees, influencers, and customers.

Advocates don’t merely “like” a specific brand – they’re passionate about the value of its offerings and genuinely want others to get in on the action.

Best of all, as advocates help to increase reach and engagement, they drive leads and revenue. 

While you’re probably aware of the benefits of advocacy, you might still be wondering which type of advocacy program makes the most sense for your organization, and how to best execute it. That’s why we created The Foundations of Advocacy – containing the key metrics that are shaping digital marketing advocacy, this report is designed to help leaders make informed decisions.