In “The Total Economic Impact of Jornaya Activate” study, Forrester Consulting also concludes that marketing leaders using behavioral data from Jornaya experienced a more productive marketing function and higher customer engagement. 

Jornaya’s Activate solution helps CMOs in mortgage, banking, and credit unions achieve growth objectives by telling them who among their customers and prospects are actively shopping, what time of day they’re shopping, and how frequently they’re shopping,

Download the Forrester TEI study to learn how to:

• Increase growth and ROI by enhancing first-party data
• Increase marketing productivity by knowing who to target and with what message
• Increase customer acquisition, retention, and cross-sell