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Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don’t know is whether their adoption of social tactics is consistent with their peers’. This Forrester report examines the key benchmarks that B2B social marketers are looking for— including which social marketing tactics and platforms B2B marketers are adopting, their levels of satisfaction with those tactics, and how heavily marketers are investing in them. |
