The proliferation of marketing technology has created a big-data for marketing tsunami, and if not prepared you will get crushed. Marketing technology industry leaders are talking more and more about the role of centralized and always-on data management, and for good reason. In this eBook, you will learn:

• The new B2B marketing mandate
• How to solve your toughest data problems once and for all
• How to maximize the investment already made in marketing automation
• What is data unification and why you should care
• How to obtain and leverage a 360⁰ customer view
• How does data management impact your ability to tie marketing efforts to revenue
• The core components of strategic data management