Driving Revenue Through CRM Integration

Every marketer knows integration is a marketing tool with unlimited potential. By integrating marketing automation into a Customer Relationship Management (CRM) system, a smart marketer can engineer programs, drive qualified leads, and measure results. While the benefits of CRM integration are many, this eBook calls out and explores 4 significant advantages for most businesses: Expanding beyond lead generation Supplying data your business leaders need Holding Sales accountable for SLAs Motivating customer evangelism and engagement This eBook also discusses the successful path to integration including optimizing your CRM data and lead scoring, and how to utilize the entire funnel. Request Free!