Divide & Conquer: Using Predictive Analytics to Segment, Target and Optimize Marketing

Data collected by the Aberdeen group in August 2011 (Predictive Analytics for Sales and Marketing: Seeing Around Corners) found that companies using predictive analytics enjoyed both higher click through rates and higher sales lift than companies that did not use this technology. However, new research shows that even among users of predictive analytics there are significant differences in the level of business performance achieved. Request Free!