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Physical and digital commerce are converging at an incredible pace—driven by highly connected customers who demand experiences that adapt to their mode of purchasing and shopping. This opens the door for a new imperative known as OmniCommerce, which favors a customer-centric approach over channel-specific processes. Success in commerce now depends on real-time views of customers, inventory, and data to build an intimate understanding of their commerce behavior. Implemented correctly, an OmniCommerce business model and platform boosts order amounts, optimizes lifetime customer value, and fosters gains in loyalty and customer intimacy.
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