Developing an Account-Based Marketing Program, 2nd Edition

by Free Sales & Marketing Magazines and Downloads from verticalinsider.tradepub.com / 0 Comment / Posted in: Marketing

Our workbook can guide how you develop a comprehensive ABM program with these elements:

Clearly defined goals
A communication strategy between sales and marketing
A content marketing plan
A sophisticated marketing technology stack
Using lead sources to distribute content to personas within named accounts
Easy access to ABM prospect and program data

Get your own Account Based Marketing Workbook!