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Define What’s Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online

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The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online. 

Study at a glance

  • New global research on what BtoB buyers and influencers value in digital content
  • Developed by the CMO Council’s Content ROI Center
  • Queried BtoB content seekers worldwide via NetLine’s global content syndication and lead generation network
  • Responses from more than 400 business decision makers and influencers

 

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