Data over discounts: Why good data drives retail success better than price reductions

Download our white paper to learn how blanket discounting can be detrimental and leveraging data can produce better results. Learn how retailers are:
  • Using segmentation to create targeted offers
  • Leveraging smartphones to engage with customers in real-time and reducing mobile cart abandonment
  • Enriching their purchase data to better identify best customers
  • Personalizing their offers and more


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