Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey mapping a valuable tool for business success. With this toolkit, companies can learn learn effective ways to:

• Track customer activity throughout the customer journey

• Identify key engagement touchpoints

• Unpack the best research to drive and measure success