The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, explores how companies are orchestrating their marketing activities across a range of channels. The research is based on a survey of nearly 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014.

What you’ll learn

• Find out how well organizations are set up for effective cross-channel marketing and how customer-centric they are.
• Benchmark your cross-channel capabilities against those of your peers and discover if you’re well equipped to deliver effectively orchestrated cross-channel marketing activities.
• Understand how organizations can enable effective orchestration of cross-channel marketing activities and what the most common barriers are.
• Find out where most time is spent on a typical digital marketing campaign and which channels are most time-consuming.
• Benchmark your mobile marketing activities against those of your peers.

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