Many companies struggle with marketing because they don't have a strategic plan.

Instead, they throw spaghetti at the wall to see what sticks. A better approach is creating a strategic plan that articules your goals, target audiences, value propositions, channels, and how to measure and optimize your efforts.

This eBook focuses on eight key steps that companies need to focus on to create a marketing strategy to focus on the right channels at the right time and the right audiences.