Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.

76% of marketers agree that personalization is driving increased need for more assets.

88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.

With a hybrid content and experience solution, Synopsys saw:

• A 40% increase in productivity
• Reduction from 2 weeks to 2 hours to restructure content