Beyond the impact that reality has on every communicator’s daily job, the potential has risen exponentially over the past few years for trending – and often controversial – issues to impact your overall business.

PR pros are on the frontlines of all this. So, they need to think long-term and prepare for all possibilities and brand ramifications.

This can’t-miss webcast will enable you to do that – and more.

During this hour, you’ll learn about:

• Three reasons stories resonate in the press
• What defines a good result? A bad result?
• Where consumer intelligence can supercharge your strategy
• And more

Featuring:

-Matt Prince, head of marcomms, Taco Bell

-Michael Zucconi, director of media strategy, BAM

-Erin Broday, senior enterprise account manager, NetBase Quid