Closing the Deal: The State of Sales Enablement

It's clear that mobility is changing the way companies do business — including how they approach sales. Adobe commissioned a survey of more than 1,000 sales and marketing managers in the United States and Europe, regarding their attitudes and beliefs about sales enablement. See whether you're leading or lagging — and what you must do to get ahead of the curve. The survey found sales and marketing professionals believe: They must reinvent their sales enablement strategy and embrace technology to stay successful It's easier said than done. The biggest challenges are: training sales staff, ensuring sales teams communicate effectively, and measuring sales effectiveness Mobile sales tools are the key to future success Request Free!