Discover how ChatGPT, a potent tool for market research, revolutionizes the understanding of target audiences. This blog explores the capabilities of ChatGPT in analyzing unstructured data, capturing consumer behavior and preferences, and enabling real-time interactions. While it offers scalability, cost-effectiveness, and rapid decision-making, its limitations include the lack of emotional intelligence and potential for providing incorrect information.

Learn how to leverage ChatGPT in market research, from setting goals and fine-tuning to data analysis and integration with existing methods. Explore real-world examples of brands using ChatGPT and uncover the various applications in customer support, product development, market trend analysis, and ad campaign optimization. Supercharge your consumer research with actionable insights on Entropik Decode's AI-driven platform.