Carbon38 is an athleisure brand focused on female empowerment. With Signifyd as a dedicated partner, Carbon38 has gained crucial awareness into its customer base, buyer intent, and elevated CX.

As Carbon38 expanded its reach, attention was increasingly pulled away from CX initiatives. The customer care team was responsible for manually reviewing all orders and struggled to keep up with the growing volume. The same team was also spending time and resources fighting fraudulent claims and defending the business from consumer abuse.

After partnering with Signifyd, Carbon38 increased their approval rate to 99% while achieving full order automation. With all orders guaranteed against fraud, Carbon38 has experienced a 3% revenue uplift, while Signifyd recovers additional revenue post-sale by automatically disputing abusive chargeback claims on Carbon38’s behalf.

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