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Luckily, we do not lack for statistics in those areas. The difficulty lies in interpreting the data and charting a clear path through the hot takes, post-mortems, and prognostications. The challenge becomes even greater when the signs simultaneously point to a precipitous collapse and an extended rally.
That said, industry leaders remain reasonably confident of three things:
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For the foreseeable future, a further blurring of the lines between online and offline shopping experiences will prevail.
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Without the ability to make those hybrid shopping experiences more meaningful, no retailer can expect to thrive in 2020 and beyond. That requires retailers to have a more sophisticated understanding of how much digital technology has altered what consumers care about, to what extent, and why.
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Individual customers are in a unique position. They’re not only shaping the future of retail but also reaping the benefits of these trends, developments, and opportunities as retailers try to find new footing.
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