Whether we realize it or not, admit it or not, we are all living in a “disrupt or be disrupted” world through innovation that has brought technology deep into our businesses and our lives.

What’s the current state of your business?

• Business is good, so let’s just keep doing what we’re doing and we’ll be ok.

• We’re headed for trouble, but we don’t know exactly what to do.
• We want more, but we need to identify the right opportunities.   

For the past two decades, B2C eCommerce has flourished, yet the majority of B2B companies resist selling and serving their customers online? Why? B2B businesses are often complex. Many have outdated legacy systems that often don’t ‘talk’ to each other, yet.  The general sentiment is status quo that signals – “if it isn’t broken, don’t fix it.” Sales is often nuanced – with personal relationships being the bedrock on which the business has been built up over time. Who wants to mess around with that?    

In this White Paper, we breakdown the data on market trends and essential decision drivers for B2B stakeholders who are beginning their journey with eCommerce or beginning to think about their vision and strategy for their digital, online future. These insights help answer four essential questions about ecommerce for your business.