If asked, most business owners would probably say that their brand is defined by something as simple as their logo. Ask any potential customer, however, and you’ll probably get a different answer.

The truth is, when a customer thinks about their favorite brands and businesses, they usually think about the people that work there, the buying experience or even culture. Their view of your business and product goes far beyond your logo.

There is a lot to consider when you address your branding, let Duct Tape Marketing help you stand out from the competition.

With this free eBook you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.