As CS continues to advance and evolve, organizations are getting a clearer picture of how much they’re missing when they only provide white-glove service to the top tier. That’s where the CS model succeeds. Its focus on customer use and value across the entire customer set provides a cycle of continuous engagement, which drives revenue and reduces churn.

It’s never been easier to build a business case for CS resources. 

Myriad studies prove its ROI. It’s important to remember, however, that you don’t need to build everything from scratch. The right partner, who understands your business and your customers, can help you build a realistic ROI and concrete plan of action.

This strategic approach — supported by analytics and actualized by humans — can help uncover lower-segment diamonds in the rough that become top-tier performers. This leads to increased revenue, faster growth, reduced churn and greater customer happiness.