What is a brand? It is the identity of your company or business that you want to be established and remembered. You want your brand to be famous and an authority in the type of product, service or information that you sell in the internet. Hence, you need to perform effective branding to win the internet marketing competition. Read on to get some tips on how to effectively promote your brand and boost your visibility in the internet.

It starts with the name.

Naming your business is one thing and naming your website is another. Your business name can be as unique or as weird as you can think of, but it will work best if it is related to your line of business. However, the case is different when naming your website. The name of your website must reflect the target keywords of your content and not the name of your business. After all, especially for new businesses, people do not know your company yet. And people use keywords when using Google and Yahoo search bars.

Come up with a logo and letterhead, and use them all the time.

Squeeze out your creative juices and come up with a logo, seal or icon. Have a consolidated format, font and color theme, and add “attitude” to them. Then, use this image to highlight sections of your website and banner for your ads. You can also use this image to create a letterhead and header for your press releases, electronic newsletters and documents. The idea is to make your viewers and target customers associate the icon with your company. It is better to have a logo than none, because this image will help consumers memorize your brand and the related products and services.

Get visible in several online communities.

Branding goes hand-in-hand with visibility. You need to reach your prospective market in their places in the internet. You must first conduct consumer and demographic research to identify the nature, age, gender and purchasing habits of your prospects.

Afterwards, be a member of forums and online communities where these people belong. Submit articles into article databases that these people visit. People think of these websites as authorities on a particular niche, so you may want to advertise there. Be a member of the forum, leave sensible and informative comments and give plus-reps to other informative entries from other users. And don’t forget to use your logo as signature. Your branding efforts will go a long way through free advertisement in these forums.