B2B Social Media Marketing: So, You Want to Grow Influence?

In this guide, we define social media influence, show how influence works, and provide tips for marketers interested in setting up an influencer program. Highlights include:

  • What can Influence do for you?
  • Reach the New information Seeker
  • A Self-Directed and Social Journey
  • Amplify Your Results
  • Start with the Right Definition 
  • How Influence Works
  • Setting Up a Program
  • Key Tips for Success


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