In this new benchmarks report compiled by Holger Schulze of LinkedIn’s B2B Technology Marketing Group, discover what the 5 major trends in lead generation are according to 600 marketing professionals.

Results include:

• Increasing the quality of leads is the top priority for a majority of B2B professionals, followed by increasing lead volume
• Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation
• Despite the hype around mobile marketing, most respondents are not sure what role mobile marketing will play in their strategies

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