Out of the small home services contractors and businesses, only about 35% of businesses engage in email marketing. Yet, email marketing is the single most effective marketing tool in their arsenal. Need proof? Here are the facts about email marketing:

• It reaches the largest audience. There are 3.9 billion email users across the globe, and 3x more email accounts than Facebook and Twitter accounts combined. 
• 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. 
• Emails lead to more purchases than any other marketing method (7x more purchases!), and it is the medium through which most customers would prefer to receive content from businesses. 

But there is a catch:  Everyone’s inbox is overflowing. 

That’s where we come in. In this guide we’ll teach you the ins and outs of email marketing, and how to make sure your emails get the response you are seeking.