Acquire, Grow & Retain Customers

IBM    ibm-acquire-grow-retain-customers

The Business Imperative for Big Data & Analytics

Throughout history, business leaders used previous positive performance to make decisions: they relied on intuition driven by experience.

Now, all that is changing: the business decision-making process and results are being transformed, driven by big data and analytics.

This revolution is particularly powerful in customer relationships – the most important business relationships. Big data and analytics change how businesses interact with customers by helping them deliver unique experiences, create personalized communications, build long-term relationships, and realize value.

Learn how big data and analytics can help your business to:

  • Facilitate customer progression through the marketing pipeline by improving accuracy and targeting of marketing campaigns,
  • Grow revenue by identifying and delivering intelligent upselling and cross-selling offers,
  • Improve satisfaction and retention by spotting behavioral anomalies of at-risk customers,
  • And ultimately, drive customer acquisition, growth, and retention.

    Please complete the form below to access this research:

    First Name

    Last Name

    E-mail Address

    Business Phone

    Company

    Company Size

    Job Function

    Industry

    Postal Code

    Country

    Please opt me in to periodically receive valuable performance management third party analyst content.

    By submitting this form I agree that IBM may process my data in the manner indicated above and as described in IBM's Privacy Statement.

    By clicking on the “submit” button below, I agree that I have carefully read the Legal Notices, and the Privacy Policy, and I agree to be legally bound by all such terms.