Even as more consumers shift to digital-first behaviors, their desire for guidance and advice from a trusted professional at certain milestones stands. This means it’s more important than ever for insurance agents to put themselves in the path of digital interaction.

This means thinking about social media as another place to nurture and build relationships, educate and guide. It’s a place to do what agents have always been doing – connect and build trust. This guide explores the benefits of giving agents a voice on social media and why social selling is a non-negotiable to drive a modern marketing strategy. Download it to learn how to successfully implement a social selling program for your agents, including how to: 

• Gain internal buy-in and support
• Acknowledge different levels of readiness
• Find the right tech to support intermediated social media efforts
• Build your agent content library
• Communicate, train, launch
• Measure success and share it