 | All organizations that maintain a partner community know that there is a significant amount of time and resources spent on keeping these relationships active, up-to-date and profitable. A Forrester report called Trends in Cross-Channel Campaign Management stated, “the top challenges in campaign management are coordinating communications across channels (49%), personalizing messages based on consumer behavior across channels (48%) and measuring results (43%).” To make things more complex, Channel Marketers not only need to be at the top of their game when it comes to premium content, but they also need to distribute it effectively through their partners. A recent study from the Content Marketing Institute showed 91% of B2B respondents use Content Marketing in their strategy. Request Free! |
