Creating content is only one part of the demand generation equation. The next (and most important) step is to get that content in front of your prospects. Using content syndication, you can get your content in front of millions of potential prospects, and reach them wherever they are researching similar product offerings. 

This paper will give you some high level tactics to ensure that the content you create:

1. Is the most effective it can be
2. Targets the right prospects
3. Ensure that you have the right processes in place to take advantage of the leads you generate

Creating content is only one part of the demand generation equation. The next (and most important) step is to get that content in front of your prospects. Using content syndication, you can get your content in front of millions of potential prospects, and reach them wherever they are researching similar product offerings. 

This paper will give you some high level tactics to ensure that the content you create:

1. Is the most effective it can be
2. Targets the right prospects
3. Ensure that you have the right processes in place to take advantage of the leads you generate