Tracking and targeting have become mainstays in the digital playbook. But they will soon get much more difficult. As the end of third-party cookies nears and more consumers demand to know how their data is used, foundational marketing tactics will make a comeback. While some marketers are dreading the day, you can be ready with strategies that balance using data with respecting consumer privacy. Download this comprehensive whitepaper to learn:

• Why the absence of third-party cookies is a good thing for both marketers and consumers
• How you can effectively use the data you collect with consent
• What tactics you can use as a marketer to create personalized campaigns and meaningful relationships with consumers