Instead of feeling powerless, consider asking more (and better) questions. When you ask questions, you’re actually controlling the conversation. That’s right, questions mean power! Questions make customers think and respond — and asking the “right” questions will give you the responses you require to provide customers with the “right” guidance.

This intensive eBook contains sales questions that will engage customers’ emotions (which is half the battle). Customers may justify their actions with logic, but deep down, it’s their emotions that motivate them.