Creating hundreds or thousands of new SKUs every season relies on many teams working on many processes, from materials selection and product photography to in-market distribution and promotion.

Optimizing interlinked processes one by one, however, rarely accelerates the end-to-end design-to-shelf timeline enough to transform the business’s competitive position. Companies pay a high price for low visibility: time-consuming reviews and approvals, searching in multiple systems, and versioning chaos.

This guide explores how product driven companies can accelerate their product creative life cycle using a modern content platform.

Included in this guide:

• Tips on mastering the creative content life cycle
• What is required to successfully streamline and accelerate product development
• Existing opportunities for acceleration throughout the product design, development, and go-to-market process