Keeping retail customers happy with efficient online service is not easy. Nearly two-thirds of customers will leave a site before completing a transaction if they run into any problems. And more than half say they’re not likely to return to a business that provided a poor digital experience.

Online retailers are feeling other pressure too, such as communication breakdowns between siloed teams and increasing demands on staff. In this playbook, learn why retailers are turning to digital experience intelligence (DXI) platforms to help them:

• Work smarter, not harder
• Spot digital glitches that make consumers walk away
• Make it easier for employees to communicate with each other
• Safeguard private consumer information.