Many marketers and SEOs spend a bulk of their time working to get ranked at the top of the search engine results page for keywords they consider to be the most relevant to what their customers are looking for. Keyword research is an important fundamental step of great SEO. But there are various ways that keyword research can go awry and end up hurting your efforts. 

Avoid the most common mistakes that happen as a result of faulty keyword research. Discover the 5 things you may be doing wrong.