Today, the wave of troubling economic news is taking a toll on both businesses and consumers. Staggering gas prices, a stock market in bear territory, tumbling cryptocurrency, and of course, the word “recession” may strike fear in many business owners.

But there are steps you can take to shield your brand from the worst and even grow your market during and after an economic downturn.

In this eBook, we will give you 5 key strategies that will assist you in growing your TAM, even when economic times are uncertain.

IDC, recently voted Analyst Firm of the Year for the third consecutive time, has helped growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth for over 60 years. Our 1,300 analysts and proprietary data can help you achieve your goals.