5 Charts on Gen Z: What Makes Them Buy?

Get all the data and insights you need to understand how to reach this audience and tap their growing buying power.

Here’s what you'll learn:

  • How to meet Gen Z’s expectations for a seamless digital experience across channels 
  • The role of loyalty and other factors in this age group’s purchasing decisions
  • Ways to discourage bracketing—a common Gen Z trend—to streamline the returns process 

Access a roundup of our most valuable Gen Z retail charts to understand how the generation’s buying behavior will impact your business. Simply enter your information to obtain your report. You'll also be signed up for our Retail Daily newsletter, which brings you the latest trends in retail & ecommerce.



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